There is no room for inefficiency in 2015. Every song needs a hook, every color has to pop, and every video must be viral. You have 140 characters to convince me that you’re worth my precious time, or else you’re dead to me. This ultra-efficient, over-stimulated culture has inadvertently forced advertising agencies to take a drastically different approach to their craft, and the way these companies have adapted speaks directly to the character of their business. Insurance agencies have quickly realized the best way to sell you their insurance is…
Read More