TELL IT LIKE IT IS

There is no room for inefficiency in 2015. Every song needs a hook, every color has to pop, and every video must be viral. You have 140 characters to convince me that you’re worth my precious time, or else you’re dead to me. This ultra-efficient, over-stimulated culture has inadvertently forced advertising agencies to take a drastically different approach to their craft, and the way these companies have adapted speaks directly to the character of their business.

 

Insurance agencies have quickly realized the best way to sell you their insurance is to make you laugh the hardest, or to have the most recognizable mascot. Certain food companies have discovered that the way to our hearts is to insist that theirs is the most organic, sustainable, and responsibly sourced product out there.

 

Women don’t actually flock to men wearing Axe body spray, and no one gets excited if you show up to the party with a bag of Taco Bell burritos, yet that’s what we’re told to believe.

 

Aiming for the low-hanging fruit like campaigning politicians, major corporations have all latched onto whatever form their new niche in viral advertising has taken, and are having greater success than ever; selling the same products with fancy new packaging.

 

The opposite of this approach is simple honesty and integrity, neither of which is too highly revered among big ad agencies.

 

At Soul Theater Productions, this is the direction we’ve chosen to take our business, and it makes things relatively easy for us. Instead of approaching a business and saying, “Well, we have a terrible product to work with, but let’s see how we can bend that truth to fit our purposes and make money,” we simply choose to work with honest businesses that we believe are doing something genuine. Modern Male is one of these businesses. They’re not hiding behind a catchy slogan or stretching half-truths. What they offer is exactly what you get, and I really hope that message comes across in this new video.

 

Call us backwards, but it seems more reasonable to start with a great product and to let people know about it, than to start with a bad product and have to manipulate people into buying it through humor and lies. Because in a world where efficiency rules, so should the truth.

Halloween Make-up Specialist

Calling all Zombies!

Boo! It’s almost Halloween and Modern Male is going to help you look the part! Regardless if you’re taking the kids Trick-Or-Treating, heading to a party, or attending Dublin’s Halloween Spooktacular, our staff is here to make your costume one to remember!

One way to make your outfit stand out more is through the application of make-up. Whether you’re going for scary, weird, realistic, or funny, Modern Male’s esthetician can bring your zombie fantasies to life. Through the use of liquid latex and cosmetic effects, we can apply scars, blood, or…

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Fall Trends

Setting the Trend

Clothes, tattoos, and jewelry are all unique ways to express yourself. However, these items are not always key when it comes to fashion. In fact, your hairstyle can at times be the missing link to a distinguished look and, lucky for you, hair is Modern Male’s specialty.

Become a trend-setter this fall by trying something different. After all, the stylists at Modern Male love what they do and can help guide you in the right direction. At times, a new look can be accomplished by something as simple as trying…

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Dublin Chili Cookoff 2018

Around The Town: Fall Edition

 

Family Festivals

Get ready to kick off Autumn with some family fun! Throughout the month of October, the Dublin community will celebrate the transition into fall with many events. For starters, The Historic Dublin Business Association will bring the 1st annual Family Fall Festival to the Historic District. Taking place on Saturday, October 13th (1:00 P.M. – 4:00 P.M.), the festival will feature many activities including live entertainment, trick or treating at local businesses, food, a fire truck, and much more! A list of vendors and events can…

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Pumpkin-Oct

What’s up, Pumpkin?

Pumpkin….pies, lattes, and everything in between, a sure sign that fall is on the horizon! However, did you know that pumpkin contains many key properties that benefit the skin? As we transition into autumn, you may begin to notice the damage left from the sunny summer months. It’s time to give your skin a treat by using the perfect ingredient of the season – a pumpkin peel in our Bio-Targeted Facial!

Pumpkin is packed with fruit enzymes and alpha hydroxy acids (AHAs), which increase cell turnover to brighten and smooth…

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Before and After

Why Does Hair Grey?

Grey hair. Two words that you try not to think about… but it eventually creeps up on you with time. Regardless if you want to prolong your natural hair color or embrace the silver fox look, there are many questions to address. Why does hair grey? Can I prevent it? What are my options?
 
As we grow older, the pigment cells in our hair follicles gradually die. When there are fewer pigment cells in a hair follicle, the strand of hair will no longer contain as much melanin and will…

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We Salute You!

We Salute You!

If you were to ask someone where they were on September 11th, 2001, most people could give you an exact answer. The attack that took place resulted in 2,977 causalities and its effects echo throughout our country to this day. As a defining moment in American history, it is always important to recognize and honor those who lost their lives.
 
In gratitude to all of our men in uniform, Modern Male would like to take HALF OFF a one-hour massage…giving you the opportunity to get some well-deserved rest and relaxation!
 
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Can you be more flexible?

Modern Male is proud to be offering our Muscular Mobility Massage. This massage is targeted to increase mobility and flexibility in the body by stretching muscular groups to release negative energy and open those muscles to build overall strength.

This process will not only build overall strength and flexibility, but it will lessen the possibility of injury. When the muscles become overworked, they hold on to negative energy, building an imbalance in your overall body functioning.

While designed for athletes, you do not have to be an athlete to reap the…

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Want more flexibility?

Introducing Modern Male’s newest massage therapy treatment: Muscular Mobility Massage. We are very excited to release this to you and are offering an introductory session at half off!

Your initial muscular mobility massage must be 90 minutes for our therapist to assess your body and all muscle groups. Then our therapists can put a program together for your individual needs as well as help you to reach your goals.

Whether it is to improve your golf drive, tennis swing, competition time, or flexibility, our therapist will design a program that will…

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Tips and Tricks: Styling Techniques

Two simple tools that you probably already have are a comb and a blow dryer.  As shown in the picture, put the concentrator attachment on the end of your blow dryer to control where the air flow hits the hair. Jason, our stylist, prefers to use a comb rather than a brush for this style and many others because most brushes grab too much hair and are harder to control. Using a comb will allow maximum air flow and provide more ease of controlling where you want the hair…

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